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About East End

Today East End Foods 1250 lines of ethnic food are produced from our West Bromwich factory. East End is committed to delivering the best quality products in the market.

In order for us to produce the finest quality, we have invested heavily in the very latest plant and machinery at our £15m headquarters. All produce undergoes a vigorous cleaning process using state of the art: Destoners, Classifiers, Metal detectors and extractors, Colour Sortex and Air aspirated dust cleansing processors. This ensures a superior product quality. We are BRC EFSIS (higher-level) accredited which shows how seriously we take our product quality and safety. East End is now into the second generation of the same family and its products are stocked in more than 70% of Asian owned independent retail food stores throughout the UK.

The surge in the demand of Asian food has helped us grow with the leading grocery retailers in the UK.

Our Customers...

We are a customer oriented organisation constantly innovating to meet our customers needs. It is our endeavor to supply safe food to all our customers. It is our foundation on efficient systems and investments in technology that has helped us achieve a leading position in the Indian food business. We aim to always provide the best service, catering to all our customers requirements - speak to the depot manager about specific requirements and we will tailor a package to meet your needs. With our brand new facilities, extensive and high levels of customer service. We look forward to welcoming our customers, both old and new to East End Foods plc, Aston Cross.