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Our Brand

Understanding the Brand....

Purity, Quality and Value are our standard.

This is what makes East End Foods different from its competitors.

Today East End Foods 1250 lines of ethnic food are produced from our West Bromwich factory. East End is committed to delivering the best quality products in the market.

In order for us to produce the finest quality, we have invested heavily in the very latest plant and machinery at our £15m headquarters. All produce undergoes a vigorous cleaning process using state of the art: Destoners, Classifiers, Metal detectors and extractors, Colour Sortex and Air aspirated dust cleansing processors. This ensures a superior product quality.

We are BRC EFSIS (higher-level) accredited which shows how seriously we take our product quality and safety. East End is now into the second generation of the same family and its products are stocked in more than 70% of Asian owned independent retail food stores throughout the UK.

The surge in the demand of Asian food has helped us grow with the leading grocery retailers in the UK.